ZOGBLOG by Zack O'Malley Greenburg

ZOGBLOG by Zack O'Malley Greenburg

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ZOGBLOG by Zack O'Malley Greenburg
ZOGBLOG by Zack O'Malley Greenburg
Facebook’s Name Change Is Working

Facebook’s Name Change Is Working

Just not in the way most people thought it would.

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Zack O’Malley Greenburg
Dec 07, 2021
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ZOGBLOG by Zack O'Malley Greenburg
ZOGBLOG by Zack O'Malley Greenburg
Facebook’s Name Change Is Working
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When Facebook changed its name to Meta in late October, observers at outlets from the Washington Post to Time concluded the move was a publicity stunt—one aimed at distracting the public from the social media giant’s endless stream of controversies.

Six weeks later, it seems Mar…

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