Introducing "What Would Jay-Z Do?"

My new Substack series will dissect the billionaire mogul's most consequential decisions—revealing a blueprint that readers can use in their own lives.

Back in 2011, Jay-Z and Kanye West released “Otis,” the lead single from their collaborative album Watch the Throne, packing it with terms that quickly became part of the vernacular. Among them: “luxury rap,” “new watch alert,” and “my other other Benz.”

My personal favorite was Kanye’s line, “Maybach bumper sticker read ‘What Would Hova Do?’” I liked it…