ZOGBLOG by Zack O'Malley Greenburg

ZOGBLOG by Zack O'Malley Greenburg

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ZOGBLOG by Zack O'Malley Greenburg
ZOGBLOG by Zack O'Malley Greenburg
Jay-Z's NFL Endgame

Jay-Z's NFL Endgame

The mogul's Roc Nation firm recently re-upped its deal to produce the Super Bowl Halftime Show. The arrangement is about a lot more than money.

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Zack O’Malley Greenburg
Nov 18, 2024
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ZOGBLOG by Zack O'Malley Greenburg
ZOGBLOG by Zack O'Malley Greenburg
Jay-Z's NFL Endgame
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In 2019, Jay-Z’s Roc Nation signed a five-year deal worth a reported $25 million to produce the Super Bowl Halftime Show for the NFL. In October, the two sides agreed to extend the pact for another five years. And while the precise financial details haven’t emerged, the arrangement is clearly about a lot more than money.

Last week, I joined my pal Dan Ru…

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