ZOGBLOG by Zack O'Malley Greenburg

ZOGBLOG by Zack O'Malley Greenburg

MTV's Multibillion-Dollar Miss

The network has fallen from its late 20th Century heights, but it could have been a 21st Century giant—were it not for three major missed opportunities.

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Zack O’Malley Greenburg
Aug 31, 2023
∙ Paid

Last week, I did my monthly spot on my pal Dan Runcie’s Trapital podcast to explore the rise and decline of MTV. We talked about how the network transformed the music video genre from throwaway clips to short films, how it paved the way for the rise of stars from Madonna to Michael Jackson, and why it’s now mostly a vessel for Ridiculousness, the oft-ma…

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