Vinyl Records Are Sneakers Now

Record Store Day is upon us, which means a superfan frenzy over a bevy of limited-edition drops. Sound familiar?

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Taylor Swift has shilled everything from CapitalOne credit cards to Keds sneakers over the years. Her commercial appeal helped her earn $80 million in 2021, making her the highest-paid woman in music. Amid the pandemic, though, Swift’s top product is something that seems to hav…