How Hanson Helped Invent Social Media [WAAMN Chapter 3.2]
The band that brought the world “MMMBop” also created the first massive web-native superfan club—which continues to pay dividends today.
This is the weekly installment of my new book, We Are All Musicians Now. To make sure you don’t miss future serializations, subscribe here. Below you’ll find Chapter 3: Rise of the Superfan (Part 2). Enjoy!
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It’s hard to comprehend the enormity of Hanson’s 1997 smash “MMMBop” in today’s cont…
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