How Hanson Helped Invent Social Media [WAAMN Chapter 3.2]

The band that brought the world “MMMBop” also created the first massive web-native superfan club—which continues to pay dividends today.

Nov 12, 2021

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This is the weekly installment of my new book, We Are All Musicians Now. To make sure you don’t miss future serializations, subscribe here. Below you’ll find Chapter 3: Rise of the Superfan (Part 2). Enjoy!

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It’s hard to comprehend the enormity of Hanson’s 1997 smash “MMMBop” in today’s cont…

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