Superfans And Scarcity [WAAMN Chapter 3.4]

The music business took a long time to realize less can be more. Just ask Kim Kaupe, cofounder of a startup producing limited edition releases since 2011.

Dec 03, 2021

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This is your weekly installment of my new book, We Are All Musicians Now. To make sure you don’t miss future serializations, subscribe here. Below you’ll find Chapter 3: Rise of the Superfan (Part 4). Enjoy!

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A CD jewel case and an issue of People magazine had a Frankenstein baby—that’s how …

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