Superfans And Scarcity [WAAMN Chapter 3.4]
The music business took a long time to realize less can be more. Just ask Kim Kaupe, cofounder of a startup producing limited edition releases since 2011.
This is your weekly installment of my new book, We Are All Musicians Now. To make sure you don’t miss future serializations, subscribe here. Below you’ll find Chapter 3: Rise of the Superfan (Part 4). Enjoy!
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A CD jewel case and an issue of People magazine had a Frankenstein baby—that’s how …
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